Why use video to promote your business ?
Why use video to promote your business ?
Catch Creative is an award winning production company based in London and founded in 2010. Clients come to this company because it operates in a particular field : videos. But you might wonder why it is important to use videos to promote your business. Well, we are here to tell you. The purposes of having a video marketing strategy are to increase your sales, inform your consumers about news products, and promote your brand name. Because video is a fundamental tool for strong content and a good social media strategy, it is necessary to understand why you should use them. A video does not just introduce your business, it allows you to grab the attention of a range of viewers who might become potential clients. Ninety percent of users say that the product videos are helpful in the decision making process, so read more to know why you should think about a new strategy for your business.
In tune with the times
The recent growth in touchscreen phones and tablet devices has dictated a new way of establishing marketing strategies, because companies need to ensure that their website is visible no matter what type of device a viewer is using. One third of all online activity is spent watching video. Therefore the need to have video content appears, because it is easy to incorporate in every web pages. Eighty-seven percent of online marketers use video content and, according to Aberdeen, companies using video enjoy 41 percent more web traffic from search than non-video users. This is how they know that their businesses are increasing. Forty-five percent of those who use video say they have an explainer video on their home page. Of those, 83 percent say their home page explainer video is effective. Including video on landing page can increase conversion by 80 percent. That is why, after watching a video, 64 percent of users are more likely to buy a product online, so the return on investment is a significant consideration, and it is important to focus on new technologies. Lots of numbers which won’t make you think twice about getting a brand new video. (These numbers show there is no need to hesitate to making a brand new video)
Target a wider audience
Because of the speed of the Internet and all the likes and shares, your audience will be extended if you use video marketing. You can reach a wider range of users, who might be brought by other content or another social media, such as Facebook, Twitter, Instagram, YouTube, or Vimeo. Youth, teens, adults or elderlies, the type of viewer doesn’t matter. All that matters is that the average user spends over 16 minutes watching online video ads every month and 92 percent of mobile video consumers share videos with their friends or contacts, so chances are your video will be seen multiple times over. You also need to have an updated strategy, because an average youth tends to spend more time on the Internet. Eighty-six percent of colleges and universities have a presence on YouTube. You could make a profit if the video drove people into buying something because it appealed to their emotions. For example, our viewers are more touched with certain subjects, such as domestic abuse with the video “Citizens Advice - Domestic Abuse”, global warming with “Coca-Cola WWF Partnership - Arctic Home”, or about self-confidence in “I’m an apprentice – Value me!”. Eighty percent of users recall a video ad they viewed in the past 30 days, so think about video marketing for your businesses. Moreover, videos appear in 70 percent of the top 100 search results listings, so promoting your business with a video creates SEO advantages. That is why you will reach and target a wider audience with a video.
A lot in few seconds
There are lots of advantages to videos compared to plain texts and images. Fifty-nine percent of executives would rather watch a video than read a text. But can we compare them? Yes we can ! Dr. James McQuivey estimates that one minute of video is worth 1.8 million words. By simple calculations, he deduced that a picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. Multiply 30k by 60 seconds, which is a common length for an explainer video, and you get 1.8 million. So videos offer important advantages you don’t get from written content. You can learn so much in a minute, thanks to the lighting, the music, the speed, the rhythm, the voices, the texts, the shots, the direction, the emotions and more. And if you defend an important cause and want to raise awareness, a video will be quicker and easier to understand, rather than a text. Look again at our video for “Coca-Cola WWF Partnership - Arctic Home”. We tried to raise awareness about global warming and about polar bears’ conditions. We constantly work closely with charities, that is why values and ethics are important for us. So videos are more efficient than texts and give lots of advantages.
Build trust
Some sectors and industries have tough competitors, that is why your business needs to stand out. A video can help you win the trust of consumers. Sixty-five percent of executives visit the marketer’s website, 50 percent of them look for more information after seeing a product or a service in a video and 39 percent call a vendor after viewing a video. That is why we can say that there is a certain relationship of trust between a business and its clients. Clients build their trust on their first impression, so think about the best way to create a favorable and professional image, to show that you care about it and that you want to capture attention. For example, at Catch Creative, we always produce and release a video which corresponds to the client’s need, whether it is a digital, a TV production or an animation. Building trust is important to fit in the market, so strengthen your image: start your video project with Catch Creative.
To conclude and to look ahead, 85 percent of businesses say that it's likely they will begin or continue using video in the future. So, for this new year, expect to see videos become even more widely adopted. It can be yours, so why not share your project with Catch Creative? You can contact us, all the information is below, or visit our website http://www.catchcreative.co.uk.
info@catch21.co.uk | 0207 250 8308 | 07968094349
Catch Creative, Can Mezzanine, 49-51 East Road, London, N16AH
Catch21 limited trading as Catch Creative, Company no : 07584788
